foster pet partners

agency work
We proposed that PetAg launch a national program that helps recruit and support Foster Pet Parents for Pet Shelters across the country. This will built loyalty among the users of replacement milk, the core product of PetAg. The other intention of this program was to increase the population of fosters, hence the market size of loyal customers of PetAg.

Our goal was to provide a program that encouraged new fostering, recognized the great work by current foster parents, and to educate all on the best ways to provide a safe and caring home. We know that when an animal feels safe, and nurtured, they're more likely to get adopted. By developing a program that supports and gives back to the foster community we are giving animals a much greater opportunity for a better life.

This program recognized the current foster heroes in America who have opened up their homes to orphaned pets and recruit new homes to follow their lead.